Is telemarketing still useful in the 21st century? This is the question that many business owners are asking nowadays. In the age of social media and mobile devices, is telephone still a useful tool to sell your products and services? According to research, telemarketing is the third most effective method for lead generation.
Below are some of the advantages of using telemarketing for your business.
It connects you with people
Social media marketing can connect businesses to a great number of people in an instant. But it can only be a cold and lonely medium that relies on impersonal messages that can be misunderstood. On the contrary, telemarketing can be quite personal. Through your voice, you can clearly convey emotions. Hearing a human voice at the other end of the line can really make a difference. This is the reason why telemarketing will not die anytime soon.
Leads can come from many different sources such as SEO, email marketing, webinars, etc. But the problem with these leads is that they are unqualified. You wouldn’t want to give raw leads to your sales team. One of the advantages of telemarketing is that can qualify leads before you decide to do anything further to them.
Marketing teams are always pressured to execute campaigns as quickly and as cheaply as possible. This means that planning and testing are almost always neglected. One of the biggest advantages of telemarketing is that it can be adjusted very quickly. This allows the marketing team to monitor the campaign in real time and to make quick changed when necessary.
Last but not least, a good telemarketing campaign is measurable. And as they say, you can always improve the things that you can measure. Telemarketing also makes ROI metrics to be fully viable.