It is a fact that telemarketing is seen by many as a very annoying sales method. It is considered as intrusive and this is why many companies have abandoned the method altogether. Smarter companies know, however, that telemarketing is still a very much effective way to gain customers. This is especially true for companies who engage in B2B or business-to-business type of operation. B2B telemarketing is more acceptable than telemarketing done directly to individual customers.
There is a big difference between regular telemarketing and B2B telemarketing and that is the latter is more focused. This is because at the heart of B2B telemarketing is a generated targeted contact list. Most telemarketers employ what is known as cold-calling. Usually, the callers don’t have any background knowledge of the people they are calling. This refers to a method where telephone operators call people at random. However, in business-to-business telemarketing, the list of companies to be called are carefully thought of and generated. The list usually includes businesses that are seen to benefit or will have use with the product or service that the company is offering.
Lead generating method
In regular telemarketing, the focus is on selling, in closing the deal. Regular marketing is considered as a selling method. B2B telemarketing is not focused on selling. The main objective of this kind of telemarketing is to generate leads. Lead generation is important in any B2B business. As a lead generating method, B2B telemarketing is one of the best. The response rate is actually more than 9%. This is high and is probably the reason why B2B companies spend billions of dollars each year on telemarketing services.
Invest in telemarketing
B2B telemarketing is very effective especially when it comes to lead generation. This is why it is important for your company to invest in telemarketing if it has not yet done so. One of the best things about telemarketing is that it is actually one of the most inexpensive ways to generate leads and grow a business.
If you’d like to speak to one of our consultants on our telemarketing and lead generation services across Australia, please don’t hesitate to contact us.