Despite the popularity of call centre companies, many still doubt the effectiveness of telemarketing, especially when it comes to generating much needed leads for a business. If you have been running a business for a significant amount of time already, then you probably already know that lead generation can serve as the lifeblood of a business. It is quite simple: without leads you, you will not get paying customers. And believe it or not, even in this age of the Internet, still one of the most effective ways to get leads is by using the telephone. How effective are telemarketing calls? You will find out below.
The human factor
Telemarketing is very effective because it utilises what is known as the human factor when it comes to getting more customers. It is what is missing in modern forms of communication such as e-mail. People are social animals. We like to interact with other people. We also tend to trust more those whom we meet face-to-face or at least have spoken with over the telephone. This is where telemarketing comes in. Because the target person can hear the voice of the person on the other line, he or she is more inclined to buy the product or service.
It is easier to assert authority over the phone than through other media. The voice is a very effective tool and it is something that you cannot use when you use email. Assessing authority is important if you are trying to persuade another person to buy your product or service.
Effective verbal communication
In sales, it is important to master effective verbal communication. And the best way to display your communication skills – apart from face-to-face communication – is through conversing over the phone. With a phone, you can also improve your listening skills. When it comes to talking to customers, it is important to listen well. That is how you will learn their needs and aspirations in life which in turn can give you a clue on how to better serve them.
Now that you know how effective telemarketing calls are, you can now employ this timeless method to grow your business.