Is telemarketing dead? This is a question that people in business usually ask nowadays. Before the Internet, business people and those who are into sales have used the telephone extensively to sell their products or services. Things have changed after the Internet has been introduced to the public. Now, more people seem to prefer using online tools to peddle their wares. But you will be surprised to learn that there are still people who use the telephone and who are experiencing sales and marketing success because of it. Is telemarketing dead? No. Here is why. Actually, here are five reasons why. [Read more…] about Is Telemarketing Dead? No. Here is why
Telemarketing isn’t dead. In fact, it is very much alive and well. But it is not the same as it used to be. Before, telemarketing was used by people to sell products and services. And this is why it became a “dirty word.” As they say, “nobody wants to be marketed to.”
Many marketers nowadays are using telemarketing as a tool to gather information; leads. They call prospects not to sell them their products and services but to introduce their business to these individuals. They are aware that the likelihood of being able to sell something nowadays through the phone is very slim. People want to trust you and your business before making a purchase.
As a business owner or business development manager, you understand the importance of new customers and clients to your business. Lead generation campaigns can help you keep your business growth efforts on track and hitting your goals.
Planning your campaign first is our top recommendation to increase the success of both your next and future lead generation campaigns.