Telemarketing isn’t dead. In fact, it is very much alive and well. But it is not the same as it used to be. Before, telemarketing was used by people to sell products and services. And this is why it became a “dirty word.” As they say, “nobody wants to be marketed to.”
Many marketers nowadays are using telemarketing as a tool to gather information; leads. They call prospects not to sell them their products and services but to introduce their business to these individuals. They are aware that the likelihood of being able to sell something nowadays through the phone is very slim. People want to trust you and your business before making a purchase.