Is telemarketing a numbers game? This is a common question among people who are not familiar with telemarketing. The answer is no. When it comes to telemarketing, more does not necessarily mean better. To be successful in this endeavour, you should give more importance to quality over quantity. While it is important to reach as many people as possible, reaching the right people will save you precious time and money. This advice becomes doubly important if you are outsourcing your telemarketing needs. [Read more…] about Is Telemarketing a Numbers Game?
It is a fact that telemarketing is seen by many as a very annoying sales method. It is considered as intrusive and this is why many companies have abandoned the method altogether. Smarter companies know, however, that telemarketing is still a very much effective way to gain customers. This is especially true for companies who engage in B2B or business-to-business type of operation. B2B telemarketing is more acceptable than telemarketing done directly to individual customers. [Read more…] about B2B Telemarketing
When it comes to lead generation, many companies rely on telemarketing as it is a very effective and proven method. The reason why telemarketing is a great lead generation strategy lies in the fact that when it comes to doing business, people still want to create real connections. This is not to say that connections made using other methods are not real. There is just something about talking to someone over the phone that lends an air of authenticity to a business deal. [Read more…] about Why Telemarketing is a Great Lead Generation Strategy
Despite the popularity of call centre companies, many still doubt the effectiveness of telemarketing, especially when it comes to generating much needed leads for a business. If you have been running a business for a significant amount of time already, then you probably already know that lead generation can serve as the lifeblood of a business. It is quite simple: without leads you, you will not get paying customers. And believe it or not, even in this age of the Internet, still one of the most effective ways to get leads is by using the telephone. How effective are telemarketing calls? You will find out below. [Read more…] about How Effective are Telemarketing Calls?
Is telemarketing dead? This is a question that people in business usually ask nowadays. Before the Internet, business people and those who are into sales have used the telephone extensively to sell their products or services. Things have changed after the Internet has been introduced to the public. Now, more people seem to prefer using online tools to peddle their wares. But you will be surprised to learn that there are still people who use the telephone and who are experiencing sales and marketing success because of it. Is telemarketing dead? No. Here is why. Actually, here are five reasons why. [Read more…] about Is Telemarketing Dead? No. Here is why
Telemarketing isn’t dead. In fact, it is very much alive and well. But it is not the same as it used to be. Before, telemarketing was used by people to sell products and services. And this is why it became a “dirty word.” As they say, “nobody wants to be marketed to.”
Many marketers nowadays are using telemarketing as a tool to gather information; leads. They call prospects not to sell them their products and services but to introduce their business to these individuals. They are aware that the likelihood of being able to sell something nowadays through the phone is very slim. People want to trust you and your business before making a purchase.
As a business owner or business development manager, you understand the importance of new customers and clients to your business. Lead generation campaigns can help you keep your business growth efforts on track and hitting your goals.
Planning your campaign first is our top recommendation to increase the success of both your next and future lead generation campaigns.