Is telemarketing dead? This is a question that people in business usually ask nowadays. Before the Internet, business people and those who are into sales have used the telephone extensively to sell their products or services. Things have changed after the Internet has been introduced to the public. Now, more people seem to prefer using online tools to peddle their wares. But you will be surprised to learn that there are still people who use the telephone and who are experiencing sales and marketing success because of it. Is telemarketing dead? No. Here is why. Actually, here are five reasons why.
Telemarketing is still very much effective when it comes to lead generation. If you are in business, then you know how important it is to get leads. Getting leads is particularly important if you are in the B2B industry.
Sometimes, people prefer to hear a human voice. This makes them easy to trust the person they are dealing with. This is the reason why getting leads through the phones is still very much effective. It is also much easier and faster to gauge the response of your prospect through the phone. When speaking to someone, it is easier to determine if he is interested or not than through email or other means.
Many business people are old school
Believe it or not, many business executives are still old school when it comes to communications. So, the only way to reach these people is through the good old telephone. Ans usually these are the really important people. The ones that you really need to talk to for your business.
Setting up an appointment
Calling through telephone is particularly important if you are trying to set up an appointment with an important individual. You won’t be able to get a meeting with these people if you will simply them in a message in Facebook. What you should do is to pick up your phone and dial their number.
Gets the job done
Telemarketing gets the job done. This is the reason why many big businesses like to hire call centre companies. If you are just starting out, of course, you will need to do the calling yourself. Or you can hire a telemarketer to do the job for you.
So is telemarketing dead? No. Not by a long shot.