Marketing has come a long way. Traditional methods such as telemarketing and direct mail have been joined by new methods such as email and social media marketing. Despite the development of more modern methods, many companies are still not ditching the old ones, particularly telemarketing. This leads many to ask: how does telemarketing work in the digital age?
Many are still using telemarketing because it is still very effective. The method is used not only in generating sales but also in building high-quality databases. Of course, having a high-quality database of prospects is very important to any business. It is necessary for companies to have high-quality databases in order to move forward.
Telemarketing also provides the power of having a two-way conversation that in turn can provide valuable insight and information. The quality of information that you can gain from talking to someone over the phone is incomparable to data that you can capture through a website or social media channel. The level of insight acquired through telemarketing allows companies to create bespoke solutions to their customers. And a good telemarketer can always get the most useful information from potential clients.
As far as lead generation is concerned, telemarketing is still one of the most effective methods available to business owners. Nowadays, more and more buyers are engaging in sales at a later stage of the marketing process. They need to validate potential suppliers first. This is the reason why lead generation needs to be coupled with lead nurturing. Lead generation through telemarketing and lead nurturing using a sophisticated software can be an unbeatable pair.
Telemarketing can boost the effectiveness of other marketing channels. For example, once credibility has been established through telemarketing, the company can now create more personalized and relevant information through content marketing. Telemarketing can also benefit companies who are already using direct mail or even email marketing with the creation of an enhanced prospect database.