Is telemarketing a numbers game? This is a common question among people who are not familiar with telemarketing. The answer is no. When it comes to telemarketing, more does not necessarily mean better. To be successful in this endeavour, you should give more importance to quality over quantity. While it is important to reach as many people as possible, reaching the right people will save you precious time and money. This advice becomes doubly important if you are outsourcing your telemarketing needs.
It is tempting to treat telemarketing as a numbers game. It is easy to fool yourself that you only need to call a certain number of individuals each day to eventually meet your goals. This thinking is rather dangerous and may lead to stagnation. With such a mindset, the telemarketer will not aspire to change his or her strategies even though they are clearly not working. When you focus on quality over quantity, you will be forced to adapt and change and look for more effective ways to get your desired results.
This is not to say though that telemarketers shouldn’t push themselves into reaching as many people as they can. When it comes to telemarketing, numbers are still important. It’s just not as important as the quality of the leads being called.
Instead of treating telemarketing as a number game, a good telemarketer focuses more on developing certain skills that will enable him to attract more leads and close more deals. Some of the qualities that a telemarketer must develop are friendliness, being a good listener, having a clear voice, patience and perseverance. Developing these qualities will enable telemarketers to pursue quality leads, leads that are valuable to the company he or she is working for.
Is telemarketing a numbers game? No, it is not. If you want your business to succeed, you must, therefore, choose a telemarketing service that puts more importance on quality over quantity.