LinkedIn is a very useful resource both for professionals and for business owners. But one of the problems of using social media sites such as LinkedIn is that it can be difficult to measure its ROI. Some would also argue that the problem actually lies in the lack of a standardised metric system by which one can measure the success or failure of a social media lead generation campaign. So if you are not succeeding in social media sites such as LinkedIn, herein lies the answer. This is probably why LinkedIn might not be for you and why lead generation telemarketing might.
Many experts believe that when it comes to business to business lead generation, relatively old methods such as telemarketing still hold an advantage. The best thing about telemarketing is the fact that it offers a direct approach to connect with business leads. For business owners, this means having immediate results from their efforts. When a telemarketer calls a business lead, he or she can immediately tell whether there is a chance of an ROI. Of course, the chance that the lead will turn into a full-fledged customer increases when he or she agrees to a meeting. When it comes to social media, it can be hard to gauge if people who view or read your profile will is actually interested in the product or service you are offering.
Of course, there is no rule that says you have to choose between LinkedIn and telemarketing. If you can use both then why not? But if you are spending plenty of time and resources on a site such as LinkedIn but you are not getting the results that you want, then maybe it is time to focus on a different approach. Maybe it is time for you to use telemarketing as your main lead generation approach.