When it comes to using scripts in telemarketing, people seem to be divided. There are those who say that it is absolutely necessary to have a script then there are those who opine that the use of scripts make telemarketers sound like, well, telemarketers. Still, though, nothing beats preparedness. And when you are trying to sell a product or service over the phone, preparing a script, whether you will use it or not, is still the best way to prepare. Here are the reasons why you should work on a script before telemarketing.
You will sound more professional
When you have a script, you can be sure that you will be able to ask all the right qualifying questions. Having a script will also make your job easier because it will tell you where you have been and where you’re going. Also, having a script will allow you to truly listen to your prospect because you will not be preoccupied with trying to figure out what to say next.
Confidence and control
There are two things that telemarketers need to do in order to succeed. They should show confidence and they need to control the conversation. Having a script will allow you to do both. If you have a script, you can practice and as they say, practice makes perfect. Of course, real-life situations are not always what you expect them to be. This is why even if you have a script, you still need to be flexible and you must know when to follow your script and when to veer away from it. But still, the script will anchor you to your objective.
These are just the two main reasons why you should work on a script before telemarketing. There are more but these two are the most important.